Work experience
Associate Director, Experience Design
Merkle (remote)
2023 – present
Associate Director, Experience Design
2021 – 2023
User Experience Lead
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Direct design and product teams to impactful outcomes by defining scope, coordinating creative deliverables, and ensuring strategic execution with leadership.
Translate diverse stakeholder input into actionable experience strategies, aligning cross-functional teams and transforming business objectives into customer-centric solutions.
Communicate design rationale effectively, balancing business priorities and technical constraints while upholding UX integrity.
Lead workshops to define complex service flows, producing comprehensive blueprints for digital implementation and enhanced operational workflows.
Manage concurrent workstreams, maintaining continuity across deliverables and overseeing design quality and strategic direction to achieve project goals.
Overhauled site search for a legal client, leading to a 13% increase in page views, 50% longer session durations, and higher user satisfaction scores.
Experience Design Lead
Publicis Sapient (Boston, MA)
2018 – 2021
Experience Design Lead
2015 – 2018
Senior User Experience Designer
2012 – 2015
User Experience Designer
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Led successful delivery of end-to-end experience design for large-scale digital transformations, establishing strategy, facilitating workshops, and executing wireframes.
Designed sophisticated transactional experiences, as well as emerging technology interfaces (voice UI), overseeing teams through iterative design and delivery.
Championed UX best practices across engagements, guiding clients toward intuitive, goal-aligned solutions while navigating business and technical constraints.
Mentored and grew junior designers, providing creative oversight and ensuring quality output.
Usability Specialist
User Experience Center, Bentley University (Waltham, MA)
2010 – 2011
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Conducted usability testing and heuristic reviews to identify user experience limitations, analyzing findings to compile data-driven reports and actionable recommendations.
Quality Assurance Engineer
IDG Enterprise (Framingham, MA)
2008 – 2010
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Analyzed, tested, and assured both the usability and functionality of enterprise websites through functional specs, cross-browser testing, and extensive bug tracking.
Personal Organizer
Self-employed (Newton, MA)
2005 – 2011
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The original Marie Kondo! Developed functional organizational systems for clients’ homes and home offices, drawing on intuitive understanding of how to maximize the efficiency of physical space.
Education
MS, Human Factors in Information Design
Bentley University (Waltham, MA)
2011
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Courses covered design, theory, information architecture, usability, research, and management.
Visual design (part-time intensive course)
General Assembly (Boston, MA)
2015
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Expanded visual design skills through the creation of a fictional brand identity.
BA, Film & Media Studies
University of Rochester (Rochester, NY)
2008
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Honors: graduated magna cum laude, and with highest departmental distinction.
Awards: Phi Beta Kappa and Barbara Lee Rubin Prize for Creativity in Film.
Skills
Strengths
Creative
Conscientious
Collaborative
Perceptive
Even-tempered
Effective at both listening and communicating
Capabilities
Experience design
Experience strategy
User research
Stakeholder interviews
Competitive analysis
Site maps
User flows
Personas
Journeys
Wireframes
Prototypes
Voice UI
Responsive design
Unofficial team copyeditor
Tools
“Tools change, design thinking doesn’t.” But:
Figma
Miro
Mural
Optimal Workshop
And of course, pen and paper