Gail Fogel

Welcome

 
 
 

I’m Gail, an experience designer

Everywhere I look, I see patterns and opportunities for organization. As an experience designer, I strive to put the world in a more user-friendly order.

I am strategic and methodical, getting deep into the details and analyzing how they affect the big picture. I unpack problems from every angle—business, technical, and of course, user—to find the solution sweet spot.

Through all this, I find the constellation in the stars and weave together insights to bring impactful, intuitive solutions to life.

 

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See my work

 
 

Travelers Alexa skill

Giving a home and auto insurance provider a “voice” ➵

Giving a home and auto insurance provider a “voice” ➵

 

Schick redesign

Helping a shaving industry giant compete with the rising tide of shaving subscriptions ➵

Helping a shaving industry giant compete with the rising tide of shaving subscriptions ➵

 
 
 

Site rearchitecture

Distilling 400 pages, across multiple sites, into one cohesive, member-focused site ➵

Distilling 400 pages, across multiple sites, into one cohesive, member-focused site ➵

 

Fidelity Labs redesign

Crafting a strong identity for an in-house incubator, while keeping it distinct from its parent brand ➵

Crafting a strong identity for an in-house incubator, while keeping it distinct from its parent brand ➵

 
 
 

Onboarding journey

Giving customers a great health insurance experience from day one ➵

Giving customers a great health insurance experience from day one ➵

 
 

What others say

 

"Gail can transform abstract thinking with loose ends into insightful, strategic and creative work that drives results. Furthermore, she has a flawless understanding of user intent and expectations regardless of the platform she’s tackling."

“I've known few people who have been able to focus so intensely on the work and care so much about the smallest details. But that's not to say that Gail loses any of the big picture in doing so.”

“Gail can wire. Write. User test. Facilitate. Debate. Share. Flex. Stretch. Lead. All while finding and cracking just about any nut a project could drop.”

“Gail is a deep thinker who has mastered the art of actively listening, reflecting, and responding. I find that distinguishes her in any room.”